LeafWerx

Objective:

Leafwerx is a recreational cannabis producer and retailer in Washington State. Their team of growers specialize in different cultivation methods and techniques in an effort to empower the consumer to decide which is the best. Leafwerx's mission is to give their customers the most consistent, repeatable quality from crop to crop. Leafwerx hired Kelsey as a consultant in 2017 to build a brand strategy, branding and visual expression for their retail product line.

Results:

Kelsey took the legacy “moods” system that LW uses to define strains and built it into a larger visual expression and identity system, produced branding and packaging, as well as brand photography and content development. Today Leafwerx has partnerships with premium hardware companies and is available in over 45 of the most high-traffic cannabis retailers in Washington. Leafwerx has maintained and grown a loyal customer base and continues to innovate in ways to empower customers as well as clean, quality growing methods.