Our Team
A highly successful, consumer facing CEO with 25+ years leading multi-channel US and global brands across Food & Beverage, Retail and Healthcare sectors specializing in startups, high growth mid-stage and turnarounds. Having sat on the boards and operated businesses with company-owned and franchise models as well as PE-backed and public companies, Doug has a uncommon view to advise on profitable growth strategies, market innovation, competitive go-to-market models, strategic external partnerships as well as acquisitions / mergers / exits. Through successfully leading and growing $20M, $75M, $200M and $1.5B P&Ls, Doug has built and rebuilt many senior leadership teams in multiple countries becoming an expert on assessing / attracting / retaining / developing high performing talent and maintains a substantial professional network. Past company experience includes: Starbucks (14 years), XpresSpa / XpresCheck / Treat, Le Pain Quotidien, Joe Coffee, Blockbuster Video and Ritz Camera.
An experienced and hands-on creative leader with 15+ years in retail and lifestyle brands and 10 years running Vocal Design Co. Excellent at building and managing teams, maintaining strong relationships and developing forward-thinking brand, product and content strategies. Lifestyle brand experience with a focus on wellness, travel and premium retail. Strong design, direction and decision making skills in brand strategy, retail experience, concept development and advertising. Kelsey has developed brand strategies and creative content supporting startups, re-brands and pivots, and multi-national corporate initiatives with a reputation of being honest, intuitive and results-driven. Past work includes Starbucks, Teavana, REI, Tilray, XpresSpa, Fjallraven, and Treat. Kelsey is a member of Chief and a frequent speaker in the design community in Seattle. She spends her free time volunteering as an Art Docent for her children’s schools, coaching youth softball and traveling.